Company Profile
Silverado Senior Living
Company Overview
Your Memory Care Resource, Silverado Senior Living has been serving families for over 10 years. Specializing in dementia, Silverado offers a full continuum of care through our Home Care, Assisted Living, and Hospice service lines. You can relax knowing that your loved one is receiving the very best clinical care from highly trained associates who love what they do! Under your roof or ours, Silverado means living well!
Company History
Ten Years of Giving LIFE
“We wanted to create a home that we’d want for our own parents … or ourselves.” This was the motivating concept behind Silverado Senior Living – to create an assisted living community that would go beyond caring for needs, and bring quality of life back to those affected by dementia. “I looked around and was saddened by what I saw. I wanted to build a place to live,” said Loren Shook, CEO and co-founder.
Mr. Shook had extensive practice. His aunt and uncle ran a psychiatric hospital in Washington that was among the first to introduce such things as pet therapy, children on the grounds and providing residents the freedom to live and thrive in a supportive environment. He witnessed first-hand the benefit of love and innovation, during the time when mental disorders still equaled a lost life. Loren took this brilliant outlook with him when he was President and Chief Operating Officer at CPC, an international psychiatric hospital company that also built innovative practices and programs into their treatment plans.
In 1996 the business plan for Silverado Senior Living was adopted by its three co-founders, Loren Shook, James P. Smith, and Steve Winner. They each brought their own optimism and expertise, and between them began their mission of changing the way the world views and treats Alzheimer’s and other memory impairing diseases. In 1997 the doors first opened at the Silverado assisted living community in Escondido, CA and that is where the dream hit the pavement! This same community was touted as one of the 10 Best in the Nation by the AARP in 2006.
Co-founder Steve Winner spoke, “When we first opened, we thought, ‘What can we do to make this more like a home, more like a place we could actually live in?’ We all are animal lovers and couldn’t imagine our homes without our pets. So naturally we brought pets into all our assisted living communities.”
At a time when animals in assisted living communities were considered dangerous and unclean, Silverado broke ground and declared the benefits outweighed the risks. “We have seen time and time again how animals bring life to our residents. They are truly a wonder.” And, in fact, pets are now included in all of our service lines.”
Through the many successes of this venture, the leaders of Silverado were able to complete the continuum by adding the Home Care & Geriatric Care Management and Hospice Care service branches to the established assisted living company. “This is vital to our families,” stated Anne Ellet, VP of Health Services, “because of the continuity of care. Change is difficult for all of us, especially so for those with dementia. Silverado can bring seamless care to the family, regardless of where their loved one resides. Another major benefit is the ability to age in place; meaning, being allowed to live life out through the end of one’s days in familiar surroundings – rather than going to a skilled nursing facility or hospital. And, in most cases, through Silverado Hospice, that is exactly what happens.”
When asked what is on the horizon for Silverado, Mr. Shook responded, “Two of our assisted living communities now have skilled nursing wings. And one of our communities has an onsite licensed child day care. Now, that is innovation!”
“Of the many new ideas brimming forth, one standard remains, ‘We bring LIFE to those we serve.’” LIFE – Love Innovation Family Engagement.